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Competences
Experience
Reports Specialist
Foaj Group Biio Company
2025-09 -
Monitored and analyzed social media performance for clients such as SAMI, Culinary Arts Commission, Riyadh Parking, King Salman Foundation, Domino’s and Keeta, measuring content impact and campaign effectiveness. Produced weekly, monthly and crisis reports, delivering actionable recommendations to improve digital performance. Utilized tools including Meltwater, Hootsuite, Sprout Social, Emplifi, Talkwalker and Lucidya for data collection and visualization. Presented findings to client stakeholders, influencing strategic decisions. Managed reporting workflow for multiple concurrent client accounts.
Monitoring and Analysis Specialist
Amaz Marketing Solutions
2024-01 - 2025-07
Conducted comprehensive media monitoring and analysis for the General Organization for Social Insurance (GOSI) from July 2024 to March 2025, delivering daily, weekly and monthly performance reports. Produced the specialized monthly report “Retirement Around the World” and various analytical reports for clients such as Misk City, NUPCO, Taqdeer and Family Affairs Council. Created account performance, social listening, crisis and campaign reports using Power BI and social media listening platforms. Coordinated with cross‑functional teams to ensure data accuracy and timely delivery of insights. Supported decision‑making by translating complex data into clear visual presentations.
Formation
Bachelor’s degree in Public Relations and Media, King Saud University (2024)
Langues
Arabic
fluent
English
fluent
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