Market Research Manager

About the role

The Market Research Manager will lead the Consumer & Market Insights function, turning deep consumer understanding into actionable strategies that shape brand communication, product development and overall business decisions. This role is pivotal in making the organization insight‑driven.

Key responsibilities

• Design and execute qualitative and quantitative studies (FGDs, IDIs, ethnography, surveys) to uncover consumer motivations and unmet needs.
• Translate data into clear, actionable insights and strategic recommendations for brand and business teams.
• Develop and manage an annual research roadmap aligned with business priorities, overseeing projects from brief to reporting.
• Lead, mentor and build capability within the research team, ensuring rigorous documentation and insight reporting.
• Collaborate closely with Brand, Sales and Trade Marketing as a strategic partner, presenting insights to senior leadership.
• Maintain a centralized insights repository and track market trends for easy access across the organization.

Required profile

• 5‑8 years of experience in market research or consumer insights, preferably in FMCG or consumer‑driven industries.
• Strong background in both qualitative (FGDs, ethnography) and quantitative research methods.
• Proven ability to moderate research sessions, probe deeply and develop hypotheses.
• Excellent analytical, storytelling and presentation skills.

Required skills

• Advanced Excel
• Advanced PowerPoint
• Proficiency with research tools and data interpretation platforms