Brand Manager – Fresh Business (Meat Category)

About the role

The Brand Manager for Fresh Business (Meat Category) will own the brand strategy and execution for both mass‑market meat products and premium cuts. Reporting to the Marketing Head, the role drives growth, shapes consumer habits, and ensures consistent brand presence across all channels in Lubumbashi.

Key responsibilities

• Develop deep knowledge of the meat ecosystem, identifying growth opportunities across pricing tiers, formats and channels.
• Translate consumer and trade insights into actionable product, pricing and communication strategies.
• Define differentiated positioning for mass‑market and premium meat offerings and maintain a strong brand narrative.
• Lead portfolio structuring, packaging innovation and product format development while ensuring supply‑chain alignment.
• Design and execute go‑to‑market plans for traditional, modern and emerging trade channels.
• Coordinate cross‑functional teams (sales, supply chain, finance) to align on distribution, availability and profitability.
• Own business KPIs such as volume growth, market share, channel expansion and segment profitability, establishing tracking mechanisms and corrective actions.

Required profile

• 4‑7 years of experience in FMCG, food, meat or protein categories.
• Strong exposure to fresh food, meat, poultry or other perishable categories.
• Experience working in emerging markets or unorganized trade environments.
• Proven ability to lead brand strategy, market development and cross‑functional initiatives.

Required skills