Channels & Events Branding Manager

About the role

The Channels & Events Branding Manager leads Vodacom Congo’s national channel branding, merchandising, trade‑event branding and sponsorship visibility agenda. Based at the head office, the role defines standards, creates POS and event concepts, and ensures compliant execution across regional teams, agencies and suppliers.

Key responsibilities

• Develop and implement a national channel branding and merchandising strategy that aligns with commercial priorities and launch plans.
• Define visibility frameworks, POS standards, event playbooks and sponsorship guidelines to drive product availability and sell‑in performance.
• Design point‑of‑sale concepts, event branding kits and sponsorship assets that reinforce brand consistency.
• Create dealer engagement and trade promotional concepts to boost visibility, motivation and sell‑in results.
• Coordinate branding support for dealer activations, digital distribution, roadshows, trade fairs and sponsored platforms.
• Manage agencies, suppliers and production partners to deliver cost‑efficient, high‑quality POS materials and event infrastructure.
• Oversee production, deployment, warehousing and stock control of visibility assets.

Required profile

• Strategic planning ability combined with strong execution discipline.
• Proven project, vendor and operational management experience.
• High attention to brand detail, quality and compliance.
• Effective stakeholder management and cross‑functional coordination.
• Commercial mindset with creativity, problem‑solving and performance orientation.
• Advanced knowledge of brand management, trade marketing, merchandising and POS visibility.
• Solid understanding of channel management, distribution networks, dealer engagement and sell‑in dynamics.
• Good grasp of event branding, sponsorship visibility, roadshow set‑up and POSM production.

Required skills