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About the role

As a Brand Manager, you will lead the daily positioning and development strategy of the brand. You will be responsible for creating and executing communication plans, coordinating marketing campaigns, and ensuring a consistent brand image across all channels. The role is full‑time and based on‑site in Kinshasa, Democratic Republic of Congo.

Key responsibilities

• Define and implement the brand positioning and growth strategy.
• Develop and execute comprehensive communication plans.
• Coordinate marketing campaigns and ensure brand consistency on all media.
• Analyse performance metrics such as awareness, engagement and perception, and propose data‑driven improvements.
• Collaborate closely with commercial, marketing, digital teams and external partners including agencies, media and service providers.

Required profile

• Proven experience in brand management, strategic marketing and communication, preferably in a multi‑sector environment.
• Ability to manage projects from planning to delivery, including multidisciplinary team coordination, budget monitoring and deadline adherence.
• Excellent writing skills and ability to create content for both offline and online channels.
• Strong digital knowledge of social media, online campaigns and e‑reputation management.
• Degree in marketing, communication, management or a related field.
• Comfortable working in an intercultural, fast‑moving environment.

Required skills

• Social media platforms (e.g., Facebook, Twitter, LinkedIn)