Brand Manager – Fresh Business (Meat Category)

About the role

The Brand Manager for Fresh Business (Meat Category) will own the brand strategy and execution for both mass‑market meat products and premium cuts. Reporting to the Marketing Head, the role drives growth, shapes consumer habits, and ensures brand consistency across all touchpoints.

Key responsibilities

• Develop deep knowledge of the meat ecosystem, identifying growth opportunities across pricing tiers, formats, and channels.
• Translate consumer and trade insights into actionable product, pricing, and communication strategies.
• Define differentiated positioning for mass‑market and premium meat offerings and maintain a strong brand narrative.
• Lead portfolio structuring, packaging innovation, and product format development while coordinating with supply‑chain for quality and availability.
• Design and execute go‑to‑market plans for traditional, modern, and emerging trade channels.
• Collaborate with sales, supply‑chain, and finance to align distribution, pricing, and margin objectives.
• Own business KPIs such as volume growth, market share, channel expansion, and segment profitability.

Required profile

• 4‑7 years of experience in FMCG, food, meat or protein categories.
• Strong exposure to fresh food, meat, poultry or other perishable categories.
• Experience working in emerging markets or unorganized trade environments.

Required skills