Customer Activation Lead – Visa Pay

About the role

The Customer Activation Lead will drive the conversion of newly onboarded Visa Pay customers into active, repeat users. You will design and execute below‑the‑line (BTL) activation campaigns, manage post‑onboarding journeys, and collaborate closely with acquisition, CICO and marketing teams to ensure a seamless customer experience.

Key responsibilities

• Plan and execute BTL activation initiatives such as field events, promotions, referral programs and usage campaigns.
• Manage post‑onboarding customer journeys to encourage first use, early repeat usage and feature adoption.
• Track and analyse key metrics including funnel drop‑offs, cohort activation, repeat usage and campaign response rates.
• Coordinate field execution with acquisition, CICO and marketing teams to maintain alignment.
• Collect customer feedback from events and campaigns and propose targeted improvements.
• Maintain activation calendars, campaign assets and performance reporting.
• Support test‑and‑learn experiments on offers, prompts and engagement strategies.

Required profile

• Bachelor’s degree with at least 2 years of relevant experience or an advanced degree with comparable experience.
• Background in trade marketing, customer activation, lifecycle/CRM or field execution.
• Strong analytical mindset with the ability to monitor KPI performance and identify drop‑offs.
• High ownership, attention to detail and disciplined execution.
• Excellent communication and coordination skills; comfortable working in field environments and with agencies or partners.

Required skills

What we offer

• Hybrid work arrangement (office days to be defined by hiring manager).
• Opportunity to impact a global payments network serving over 200 countries.
• Collaborative environment with fast‑paced, dynamic projects.