Head of Sales – Lead Commercial Engine in DRC

About the role

As Head of Sales, you will build and lead Spiro's commercial engine in the Democratic Republic of Congo, driving market penetration, customer acquisition, distribution expansion and sustainable revenue growth. The role blends strategic market development with hands‑on execution and disciplined sales management.

Key responsibilities

• Develop and execute a national sales and distribution strategy with clear segment, channel and geographic priorities.
• Build scalable dealer, partner and direct‑sales routes across priority locations.
• Own sales targets, pipeline health, conversion rates, productivity, forecasting and commercial reporting.
• Recruit, lead and coach high‑performing field and channel sales teams.
• Collaborate with marketing, operations, finance and after‑sales to create customer propositions and sales programmes.
• Identify strategic partnerships, fleet opportunities and institutional or enterprise channels.
• Monitor customer insights, competitor activity, pricing dynamics and market barriers, turning findings into action.
• Establish sales governance, incentive discipline and customer‑experience standards that support profitable growth.

Required profile

• 10+ years of progressive sales experience with significant leadership responsibility.
• Background in automotive, two‑wheelers, mobility, telecom, consumer durables or FMCG distribution is preferred.
• Proven track record building channels, leading field teams and delivering ambitious growth targets.
• Strong commercial, analytical, negotiation and stakeholder‑management capabilities.
• Knowledge of the DRC market and established local networks is highly advantageous.
• Fluent French preferred; business‑level English advantageous.
• High integrity, ownership mindset and comfort working in an evolving environment.

Required skills