B2C Channel Sales Manager (DRC)

About the role

BURN is seeking a B2C Channel Sales Manager to design and implement the company’s direct‑to‑consumer sales strategy across the Democratic Republic of Congo. The role will lead a large network of sales agents, ensure compliance with carbon‑project requirements, and drive revenue growth through door‑to‑door and market‑day activities.

Key responsibilities

• Develop and execute the route‑to‑market strategy for the Direct Sales (B2C) channel, focusing on door‑to‑door and market‑day sales.
• Build, train, and manage a team of Territory Sales Managers, Team Leaders, and a network of 1,000+ Direct Sales Agents.
• Collaborate with recruitment agencies to continuously hire and train agents to meet headcount and sales targets.
• Ensure carbon‑project monitoring and evaluation standards are met, including proper stove distribution and data collection.
• Advise management on compensation structures and incentive programs for the sales force.
• Oversee CRM usage, inventory management, and cash‑collection procedures.
• Define, track, and report key performance indicators for the channel.
• Support market‑intelligence activities and carbon feasibility studies.
• Produce analytical reports and forecasts for senior management.
• Coordinate with Marketing to plan and execute below‑the‑line and above‑the‑line campaigns.

Required profile

• 3+ years experience managing direct‑sales teams of 500+ agents in the DRC, preferably in fast‑moving consumer goods or durable goods.
• Strong knowledge of sales and marketing in the DRC context.
• Experience running on‑the‑ground sales and marketing events, such as marketplace activations.
• 2+ years experience in monitoring and evaluation.
• 3+ years project‑management experience coordinating complex, multi‑stakeholder initiatives.
• Excellent written and verbal communication skills in English and French.

Required skills

• Proficiency with CRM systems.
• Experience in inventory management and cash‑collection processes.
• Data collection, analysis and reporting capabilities.