Channels & Events Branding Manager

About the role

The Channels & Events Branding Manager will lead Vodacom Congo’s national channel branding, merchandising, trade‑event branding and sponsorship visibility programmes. Based at the Head Office within the Brand & Trade Marketing Division, the role defines standards, creates POS and event concepts and ensures consistent, compliant execution across all commercial channels.

Key responsibilities

• Develop and own the national channel branding and merchandising strategy, translating commercial priorities into clear visibility and sell‑in standards.
• Define and maintain POS branding standards, signage norms, event playbooks and sponsorship guidelines.
• Design point‑of‑sale visibility concepts, event branding kits and sponsorship assets that drive dealer motivation and product availability.
• Coordinate branding support for dealer activations, digital distribution, roadshows, trade fairs and sponsored platforms.
• Manage agencies, suppliers and production partners to deliver cost‑efficient, high‑quality POS materials and event infrastructure.
• Oversee production, deployment, warehousing and stock control of visibility assets, ensuring compliance and timely delivery.
• Monitor dealer performance and RMS adoption, using visibility programmes to boost sell‑in outcomes.

Required profile

• Strong strategic planning ability combined with disciplined execution.
• Proven project, vendor and operational management experience.
• High attention to brand detail, quality and compliance.
• Effective stakeholder management and cross‑functional coordination.
• Commercial mindset with creativity, problem‑solving and performance orientation.
• Advanced knowledge of brand management, trade marketing, merchandising and POS visibility.
• Solid understanding of channel management, distribution networks and dealer engagement.

Required skills