Digital Channels Manager

About the role

The Digital Channels Manager drives revenue for hotel products and promotes the hotel's reputation across online channels. The role works closely with Sales, Rooms, Revenue, F&B and Events teams to identify their promotional and revenue objectives, and creates and implements marketing initiatives together with the Director of Sales or Commercial Director.

Key responsibilities

• Digital budget management: allocate hotel-level budgets across Digital Direct, Brand Store and domestic and international OTAs, and maintain digital calendars including national campaigns (618, Double 11, Chinese New Year).
• Campaign and product management: run regional and hotel-level leisure transient campaigns (online flash sales, livestreams), design voucher products and manage their lifecycle, and align them with regional initiatives.
• Channel and content management: monitor rate compliance, audit GEO-location and POI accuracy, oversee the performance marketing program and CPC investment, and manage operational metrics such as Fliggy HID% and MCI and Douyin POI score.
• Douyin store operations: KOL/KOC collaboration, content creation, DP management and livestreaming, with accurate bilingual content and correct room and rate display.
• Performance management: review results across channels, analyze traffic, conversion, ROI and segmentation, and recommend optimizations.
• Collaborate with regional teams, RMCC and OTA market managers to align inventory and promotion, and identify growth opportunities.

Required profile

• Bachelor's degree or above.
• Minimum of 3 years of experience in OTA, marketing, distribution or ecommerce-related fields.
• Passion for hospitality and a customer-centric mindset.
• Fluent written and spoken English preferred.

Required skills

• Basic Elevate and PMP skills.
• Strong communication and collaboration across departments.
• Digital acumen and interest in emerging digital commerce opportunities.