Brand Manager – Fresh Business (Meat Category)

About the role

The Brand Manager – Fresh Business (Meat Category) will own the brand strategy and execution for both mass‑market and premium meat segments. Reporting to the Marketing Head, the role drives growth, shapes consumer habits, and ensures consistent brand presence across all channels.

Key responsibilities

• Develop deep understanding of the meat ecosystem, identifying growth opportunities across pricing tiers, formats and channels.
• Integrate consumer and trade insights to shape product, pricing and communication strategies.
• Define differentiated positioning for mass‑market meat offerings and premium cuts, building a strong narrative around quality and freshness.
• Lead portfolio structuring, packaging innovation and product format development while ensuring supply‑chain alignment.
• Design and execute go‑to‑market plans for traditional, modern and emerging trade channels, maintaining strong in‑market visibility.
• Collaborate with sales, supply‑chain, finance and other functions to align execution and drive business performance.
• Own key performance indicators such as volume growth, market share, distribution expansion and segment profitability.

Required profile

• 4‑7 years of experience in FMCG, food, meat or protein categories.
• Strong exposure to fresh food, meat, poultry or other perishable categories.
• Experience working in emerging markets or unorganized trade environments.
• Proven ability to lead brand strategy, market development and cross‑functional projects.

Required skills