Retail Sales Manager

About the role

Africell is seeking a Retail Sales Manager to lead its retail network in Kinshasa. The role combines strategic sales leadership with operational excellence to drive revenue, subscriber growth, and customer satisfaction.

Key responsibilities

• Define and implement regional retail sales strategies and commercial plans to meet revenue and acquisition targets.
• Analyze market trends and footfall data to optimise store locations, kiosks and retail formats.
• Manage the retail department budget, monitor operating expenses and ensure high ROI for campaigns and store operations.
• Establish Service Level Agreements and Voice‑of‑Customer loops to improve Net Promoter Score.
• Develop and enforce SOPs for inventory, cash handling, KYC compliance and CRM platform usage.
• Collaborate with Marketing on trade‑marketing materials, campaigns and product launches.
• Lead, mentor and evaluate Retail Team Leaders and Supervisors, overseeing succession planning.
• Direct production of analytical reports on sales conversion, productivity and competitor activity.

Required profile

• Minimum 7 years retail sales experience, with 3‑4 years in a senior management role, preferably in telecom, banking or high‑volume FMCG.
• Advanced understanding of retail economics, inventory management and CRM systems.
• Proven ability to translate complex market data into actionable retail strategies.
• Strong leadership, negotiation and stakeholder‑management capabilities.
• Experience managing large, culturally diverse teams and budgeting processes.

Required skills

• CRM systems (e.g., Afrivendas)
• Inventory management
• Budgeting and financial reporting

What we offer

• Opportunity to contribute to Africell’s mission of affordable, fast and secure mobile connectivity across Africa.
• Dynamic, innovative environment with long‑term investment in core markets.